One of the major attraction in Mosfellsbær for years has been the Alafoss factory outlet on the site where Iceland's woollens industry was launched more than a hundred years ago. There you can find a huge selection of woollen sweaters ranging from traditional styles to high fashion, along with accessories such as gloves, mittens, caps and scarves, and other textile items such as blankets. Prices are ex-factory and therefore as a rule considerably lower than those charged by regular souveneir shops. The store is housed in the former factory premises of Alafoss, which for decades was the leading manufacturer and exporter of Icelandic woollens.
The name is derived from the small waterfall, behind the factory, that drove it's mills. In homage to this heritage, the store exhibits an interesting selection of old knitting machinery and photographs from the early days, which forms the basis for a museum dedicated to an industry that was once one of the mainstays of Iceland's economy.
While most of the floor space is devoted to woollen goods, ceramics and other handicrafts by local artists are also on display and for sale in a seperate section of the store. Álafoss has earned a well-deserved reputation for its hospitality, cozy atmosphere and flexible service. Complete your jorney to Iceland with a trip to Álafoss. It is an experience you dont want to miss!
