One of the major attractions in Mosfellsbær, in 20 minutes driving distance from Reykjavík, is the Álafoss factory outlet where Icelands woollens industry was launched. The store is housed in the old factory premises which for decades were the leading manufacturer and exporter of Icelandic woollens. The name, Álafoss, is derived from the warm waterfall, behind the factory, that drove its mills. In homage to this heritage, the store exhibits a selection of old knitting machinery and photographs from the early days, which forms the basis for a museum. There you can find a huge selection of woollen sweaters ranging from traditional styles to high fashion, along with woollen accessories, arts, crafts and souvenirs in reasonable prices.
